Psychological Color Design - List of Manufacturers, Suppliers, Companies and Products | IPROS

Creating Immersion Using Color Psychology for the Gaming Industry

Using colors based on color psychology to maximally express the game's worldview.

In the gaming industry, enhancing player immersion is a crucial factor that influences the success of a game. Particularly as graphic representation evolves, color has become a powerful tool for expressing the game's world and stirring players' emotions. Mistakes in color design can undermine immersion and diminish the gaming experience. Our 【Color Strategy】 utilizes colors aligned with color psychology, combining knowledge of color and color psychology to provide solutions that maximize the game's world. 【Application Scenes】 - Environmental representation within the game (landscapes, objects, etc.) - Character design - UI/UX design 【Effects of Implementation】 - Effectively stimulate players' emotions and enhance immersion - Strengthen the game's world and provide memorable experiences - Improve brand image and maximize the game's appeal